Standard One: Students will utilize systems and technology that record, analyze, interpret, and communicate financial data.
Standard Two: Students will apply management theories, functions, and technological systems to achieve organizational goals.
Standard Three: Students will use marketing concepts, functions, theories, and computerized tools to analyze the ways in which economic, consumer, and environmental variables affect the marketing process.
COURSE CONTENT:
Some of the topics that we will be discussing are listed below, but are not limited to this list. Changes may be implemented during the course.
Marketing Today 13. Get the Product to Customers
Marketing Impacts Society 14. Determining the Best Price
Marketing Begins with Economics 15. Promotion Means Effective Communication
The Basics of Marketing 16. Be Creative with Advertising
Using Marketing Research 17. Selling Satisfies the Customer
Marketing Begins with Customers 18. Moving into a Global Economy
Competition is Everywhere 19. Managing Risks
Marketing for E-Commerce 20. Marketing Requires Money
The Marketing Strategy 21. What is Entrepreneurship?
Develop a New Product 22. Take Control with Management
Services Need Marketing 23. Careers in Marketing
Products for Resale
COURSE GOALS AND OBJECTIVES:
Understand the importance of marketing activities and how they fit into the operations of business.
Expand your marketing and business vocabulary.
Learn techniques for being organized, such as maintaining an organized folder/binder and efficiently taking notes.
Use the two goals of marketing concepts as barometers in making all business decisions.
Understand the major marketing functions necessary for development of a comprehensive business plan.
Describe and demonstrate the steps of a sale.
Demonstrate appropriate computer literacy skills in word processing (Word), presentation techniques (PowerPoint), posters and brochures (Publisher), and on-line research (Internet) for a product or service.
Demonstrate a professional business-like attitude.
Participate in Business Professionals of America (BPA) or DECA An Association for Marketing Students. These are student-run clubs that are recognized locally and nationally. Both organizations have competitions where students may win trophies, awards, and scholarships.
INSTRUCTIONAL MATERIALS:
Textbooks:
Burrow, James L. Marketing. South-Western Publishing Company, United States, Anniversary Edition, 2004.
Farese, Lois Schneider, Grady Kimbrell, and Carl A. Woloszyk. Marketing Essentials. Glencoe/McGraw-Hill,United States, 2009.
Computers:
Business Center 21, Applied Educational Systems, Inc., 2006. (Computer modules)
Selected Internet Web Sites Various Handouts and Work Packets MATERIALS AND SUPPLIES NEEDED BY STUDENTS:
Folder or Binder (There will be surprise folder/binder checks.)
Lined Paper or Notebook
Pen or Pencil
Magazines and/or Newspapers
Markers or Colored Pencils
Construction Paper
GRADING: Each Marking Period: 50% Classwork, Homework Assignments, and Classroom Participation 30% Quizzes and Tests 20% Marketing Project
BUSINESS AND TECHNOLOGY DEPARTMENT
COURSE SYLLABUS
COURSE: Marketing Communications II CREDIT: 1 credit
PREREQUISTE: Business, Finance, & Marketing Essentials PHONE: 631-4700 x14368
INSTRUCTOR: Oates-Wiley L.GRADES: 10-12E-MAIL: oates-wileyl@christina.k12.de.us
DELAWARE CONTENT STANDARDS ADDRESSED:
Marketing Communications II-52.180112
COURSE CONTENT:
Some of the topics that we will be discussing are listed below, but are not limited to this list. Changes may be implemented during the course.
- Marketing Today 13. Get the Product to Customers
- Marketing Impacts Society 14. Determining the Best Price
- Marketing Begins with Economics 15. Promotion Means Effective Communication
- The Basics of Marketing 16. Be Creative with Advertising
- Using Marketing Research 17. Selling Satisfies the Customer
- Marketing Begins with Customers 18. Moving into a Global Economy
- Competition is Everywhere 19. Managing Risks
- Marketing for E-Commerce 20. Marketing Requires Money
- The Marketing Strategy 21. What is Entrepreneurship?
- Develop a New Product 22. Take Control with Management
- Services Need Marketing 23. Careers in Marketing
- Products for Resale
COURSE GOALS AND OBJECTIVES:- Understand the importance of marketing activities and how they fit into the operations of business.
- Expand your marketing and business vocabulary.
- Learn techniques for being organized, such as maintaining an organized folder/binder and efficiently taking notes.
- Use the two goals of marketing concepts as barometers in making all business decisions.
- Understand the major marketing functions necessary for development of a comprehensive business plan.
- Describe and demonstrate the steps of a sale.
- Demonstrate appropriate computer literacy skills in word processing (Word), presentation techniques (PowerPoint), posters and brochures (Publisher), and on-line research (Internet) for a product or service.
- Demonstrate a professional business-like attitude.
- Participate in Business Professionals of America (BPA) or DECA An Association for Marketing Students. These are student-run clubs that are recognized locally and nationally. Both organizations have competitions where students may win trophies, awards, and scholarships.
INSTRUCTIONAL MATERIALS:Textbooks:
Burrow, James L. Marketing. South-Western Publishing Company, United States, Anniversary Edition, 2004.
Farese, Lois Schneider, Grady Kimbrell, and Carl A. Woloszyk. Marketing Essentials. Glencoe/McGraw-Hill,United States, 2009.
Computers:
Business Center 21, Applied Educational Systems, Inc., 2006. (Computer modules)
Selected Internet Web SitesVarious Handouts and Work Packets
MATERIALS AND SUPPLIES NEEDED BY STUDENTS:
- Folder or Binder (There will be surprise folder/binder checks.)
- Lined Paper or Notebook
- Pen or Pencil
- Magazines and/or Newspapers
- Markers or Colored Pencils
- Construction Paper
GRADING:Each Marking Period:
50% Classwork, Homework Assignments, and Classroom Participation
30% Quizzes and Tests
20% Marketing Project